"We are not selling gimmicks," Weicker added "we are selling pictures."ĭespite (possibly because of) the high cost of Leica cameras, Eichler said, "We have a fixed clientele."Īccording to the firm's statistics, Leitz captured 28.5 percent of West Germany's photo export market to the U.S. About 350 people work in the Portuguese factory, which opened in 1973. Portugal, another NATO country, is where Leica single-lens reflex camera bodies, binoculars and small microscope stands are made.
Leica's rangefinder camera bodies, some lenses and special optical products requested by NATO nations are made there. Some lenses, however, are still made in Germany.Ī factory in Canada was opened in 1952 and employs about 500 people. "The same reason that Volkswagen went to the U.S.," Eichler said. The firm phased out production of 35mm cameras in Germany in 19 because of high labor costs. Photo products formerly contributed under 50 percent of Leitz income. "At the present time we are a little bit above 50 percent (in profits) in the photo part of the business," Eichler said. "More and more people are progressing through the ranks and files of photography and are reaching up to Leica.
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Everyone today knows how to photograph due to the red light, green light (automatic) method," he said. "We're not at all opposed to the Japanese (camera) product.
Leica - an acronym of "Leitz camera" - is the nearest thing to perfection in the world of cameras, according to Eichler. "We want to bring out a product only when it can be a perfect product," Eichler said.
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